So it goes without saying: good quality writing and running a business go hand in hand. If you want to get your message across clearly and without ambiguity, you need to get your words right. In a global marketplace, your message might reach across countries, and clarity is essential.
In addition, when it comes to communicating clearly with your staff, the written word is crucial. For example, clarity on what is expected of your staff in Job Descriptions will mean that expectations are set out without being open to individual interpretation.
Another huge factor to consider is web presence. With Google constantly ranking websites based on the quality of content, there has never been a more important time to ensure that your business writing is of the highest standard.
Ultimately, conveying a clear message of what your business is all about, what it can do for its customers, and being easily found on the web will all combine to help to raise your profile, your credibility and enable you to reach more customers. Writing also gets you organised: once you've written a letter, a report or an email you can save it and keep it electronically without drowning in a sea of paper. Audit trails are worth their weight in gold for running an efficient and productive businesses too.
Not all of us are confident writers, though. What might take some people half an hour to prepare might take others half a day or more. If the latter applies to you, there's lots of help out there. Try freelance sites like Freelancers In the UK to search out help if you need it. You can see our posting on the Freelancers In the UK site here, but there are lots of other providers out there.
Meantime, my top tips for harnessing the power of the written word are: always use your spellchecker and don't forget about punctuation!
Thanks for reading.